Amazon advertising automation with accountable control
可审计、可控制的亚马逊广告自动化

Amazon advertising automation you can audit.

每一步都能审计的亚马逊广告自动化。

Choose a product, growth goal, and ACOS guardrail. OrcaBid builds the campaigns, manages bids, and explains every action.

选择产品、增长目标和 ACOS 红线。OrcaBid 自动搭建广告、管理出价,并解释每一个动作。

No credit card. Start read-only; enable changes campaign by campaign.无需信用卡。先以只读模式开始,再逐个广告活动开放修改。

Official Amazon OAuth亚马逊官方授权Your password never enters OrcaBid.无需向 OrcaBid 提供后台密码。
Read-only by default默认纯只读You decide which campaigns can be changed.由你决定哪些广告活动可被修改。
Every action explained每个动作有依据See the numbers and undo supported actions.查看数据依据,并可撤销支持的动作。
NA · EU · FE architectureNA · EU · FE 架构Built for Amazon's regional API model.按亚马逊区域 API 模型构建。

Three decisions from you. The operating work from OrcaBid.

你做三个决定,执行工作交给 OrcaBid。

The system is goal-driven, so you do not need to build dozens of rules before it becomes useful.

系统以目标驱动,不需要先学习并搭建几十条复杂规则。

1

Choose the product

选择产品

Connect an Amazon marketplace and select the ASIN or product line you want OrcaBid to manage.

连接亚马逊市场,选择希望由 OrcaBid 管理的 ASIN 或产品线。

2

Set the direction

设定方向

Pick profit, growth, or launch. The break-even calculator helps turn your margin into a practical ACOS guardrail.

选择利润、增长或新品推广。保本计算器会把你的利润率换算成可执行的 ACOS 红线。

3

Review and authorize

查看并授权

Start with recommendations, then enable automation only for the campaigns you trust OrcaBid to operate.

先查看建议,再只对你信任 OrcaBid 管理的广告活动开放自动执行。

A complete operating model, not another rule builder.

一套完整的运营模式,而不是又一个规则编辑器。

Campaign structure, keyword movement, bidding, and budget control work as one system around the goal you set.

广告结构、关键词流转、出价和预算控制围绕同一个目标协同工作。

Structure
广告结构

Research, performance, and defense stay separated.

探索、收割与防御,各司其职。

Every goal creates a clear three-layer campaign structure. Winning search terms move into exact-match performance campaigns and are negated at the source to prevent overlap.

每个目标生成清晰的三层广告结构。出单搜索词进入精准收割层,并在来源活动中添加否定,避免流量重叠。

One goal, one auditable structure一个目标,一套可审计结构
Decisions
优化决策

Bids respond to evidence and explicit limits.

根据证据调价,并严格遵守限制。

OrcaBid waits for meaningful click, order, and attribution data before changing a bid. Frequency caps, amount limits, and campaign authorization prevent uncontrolled edits.

OrcaBid 会等待点击、订单和归因数据足够完整后才调整出价,并通过频次、幅度与活动授权限制避免失控修改。

Read-only → review → automate只读 → 审核 → 自动执行
Budget
预算保护

A monthly circuit breaker protects the account.

店铺级月度熔断保护整体预算。

When spend approaches your monthly limit, exploration slows first while proven and defensive traffic stays protected. The system avoids an abrupt full stop that can damage ranking.

月度花费接近上限时,系统优先放慢探索流量,并保护已验证与防御流量,避免突然断投影响排名。

Throttle before hard stop先降速,不突然断投

The activity log is the product's memory.

操作日志就是产品的记忆。

Every automated decision records what changed, why it changed, and which data supported it. That gives you a practical review trail instead of a black box.

每个自动化决策都会记录改了什么、为什么改,以及引用了哪些数据,让你拥有真实可用的审核轨迹,而不是面对一个黑箱。

  • Plain-language reasoning for every action
  • 每个动作都有大白话解释
  • Before-and-after values kept together
  • 修改前后的数值放在一起
  • Supported actions can be reversed from the log
  • 支持的动作可直接从日志撤销
AI activity logAI 操作日志Today · AU今天 · 澳大利亚站
09:42

Bid reduced: “yoga mat non slip” moved from A$1.42 to A$1.21 because 7-day ACOS reached 41%, above your 30% target.

降低出价:“yoga mat non slip” 从 A$1.42 调至 A$1.21,因为近 7 天 ACOS 达到 41%,高于你设定的 30%。

08:15

Search term harvested: “yoga mat for bad knees” produced 3 orders at 18% ACOS and moved into exact match.

收割搜索词:“yoga mat for bad knees” 以 18% ACOS 产生 3 个订单,已进入精准匹配。

06:00

Keyword paused: “yoga mat cleaner” reached 22 clicks with no orders. The action remains available for review and reversal.

暂停关键词:“yoga mat cleaner” 已有 22 次点击但没有订单,该动作可继续审核并撤销。

FBA money left behind needs a different workflow.

FBA 遗漏赔付,需要另一套专业流程。

Our managed refund service combines automated account auditing with specialists who prepare evidence and follow eligible Amazon reimbursement cases. You pay only when funds are recovered.

FBA 回款托管把自动化账户审计与专员跟案结合起来,为符合条件的亚马逊赔付准备证据并持续跟进,成功回款后才收费。

See your account before you automate it.

先看清账户,再决定自动化到哪一步。

Create a free account, connect through official Amazon authorization, and begin in read-only mode.

免费创建账户,通过亚马逊官方授权连接,并从只读模式开始。